Gray & Adams is the UK’s leading manufacturer of temperature-controlled semi-trailers and rigid vehicle bodywork. Known for their forward-thinking approach to design, they approached Ping Creates to devise a modern, dynamic website that celebrated their innovation, their heritage and their commitment to customer service.
The Challenge
Gray & Adams wanted more than a brochure website. They needed a digital experience that would:
- Showcase cutting-edge engineering and bespoke products.
- Communicate innovation, quality and sustainability.
- Appeal to both customers and new engineering talent.
- Highlight their heritage and people-first culture.
Our Approach
At Ping Creates, we translate complex stories into compelling digital journeys. For Gray & Adams, we began by mapping out the user experience – from prospective clients seeking product information to young engineers exploring careers in advanced manufacturing.
Working in close collaboration with the Gray & Adams team, we developed a clean, contemporary interface that balanced technical depth with effortless navigation
To showcase the company’s engineering excellence, we created fully rotating 3D product models coded directly into the site. This lightweight, responsive approach allowed users to explore vehicles interactively without compromising load speed or device performance.
The Solution
The new website was built to engage, inform and inspire, featuring:
- Interactive Product Catalogue: Semi-trailers, rigids, double decks and home-delivery models.
- People & Careers: Spotlight on team culture and award-winning apprenticeship programmes.
- Sustainability & Legacy: Storytelling that connects 60+ years of quality with a greener future.
- News & Insights: Regular case studies, updates and industry insights.
The result was a digital hub that reflects Gray & Adams’s leadership in design, innovation and manufacturing excellence.
Impact
The new website positioned Gray & Adams as a brand rooted in tradition and driven by innovation. It became a digital showroom for engineering excellence and a recruitment platform for the next generation of technical talent.
For Gray & Adams, the project reinforced their leadership as the UK’s premier temperature-controlled vehicle manufacturer.
For Ping Creates, it was a collaboration that blended technology, storytelling and design to bring ideas – and dreams – to life.
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