We’d already partnered with Attis Fitness to create a cross-platform sports performance app for their groundbreaking Stridesense™ technology.
Next, they needed an online presence as innovative as the product itself that could drive adoption of their powerful gait analysis software for integration with existing wearables. Once again, we teamed up to devise a dynamic, visually striking website to clearly explain the capabilities of the software behind Stridesense™.
The Challenge
Attis Fitness had already proved their ability to capture advanced running metrics with their own Stridesense™ wearables. To promote their software to market leaders in the wearable fitness tech space, the website needed to:
- Communicate complex biomechanics in a clear, engaging way
- Convey Attis’s cutting-edge engineering through modern, responsive design
- Build trust and credibility in the competitive fitness tech market
- Support launch campaigns and drive enquiries.
Our Approach
At Ping Creates, we believe that websites should feel effortless to navigate.
For Attis Fitness, we used scroll-based animation and reactive transitions to create a journey where information and visuals unfold seamlessly as the user explores the page. Every interaction was crafted to feel fluid and intuitive to mirror the smooth, natural motion of a runner’s stride.
Visually appealing, these motion graphics conveyed at a glance the range of lab-grade gait analysis metrics that are captured with Attis Fitness’s sophisticated software.
The site felt alive, with information unfolding with easy fluidity, reflecting Attis Fitness’s expertise at the nexus where movement meets data.
Impact
The new site positioned Attis Fitness as an emerging leader in gait and motion intelligence, and a valuable partner for creators of wearable sports technology.
For Attis Fitness, the website is an embodiment of their aim to help endurance athletes unlock their peak potential through lab-grade gait analysis technology.
For Ping Creates, it was another inspiring opportunity to help innovators realise their dreams through the perfect blend of creativity and technology.
Dreaming of a website that captures the dynamism of your organisation?
