LettingWeb is one of Scotland’s premier online letting platforms, connecting tenants, landlords and letting agents. As the business expanded, their website had begun to feel outdated – both visually and technologically. Dreaming of a better platform, they approached Ping Creates to design a modern property platform that improved user experience, streamlined processes for agents and laid the groundwork for future growth.
The Challenge
Property search is a competitive market, and LettingWeb needed to ensure their platform was intuitive, engaging and efficient. The existing site made it difficult for users to navigate listings, and staff faced inefficiencies in managing requests. The challenge was to:
- Modernise the site’s look and feel with a better user interface
- Enhance the user experience for tenants, agents and staff
- Build robust site technologies to handle growth and integration
- Provide a secure, scalable solution that would support new business opportunities
Our Approach
At Ping Creates, we believe digital platforms should make complex processes feel effortless. For LettingWeb, we focused on both the front-end experience for tenants and the back-end functionality for staff and agents.
Our design approach prioritised simplicity and clarity, ensuring property information was presented beautifully and accessibly. Navigation was streamlined to enable single-click access to key features, while secure dashboards empowered users to compare properties, track profile status and manage communications.
Behind the scenes, we implemented a powerful Content Management System that enabled LettingWeb staff to handle multiple requests quickly, giving them the agility to respond to customers in a matter of clicks.
The Solution
The new LettingWeb platform delivered a premier letting experience that aligned with the company’s ambitions:
- Modern UI/UX: Clean design and simplified navigation to improve tenant engagement.
- Property Dashboards: Tools to compare listings and manage individual profiles.
- Secure CMS: Fast, reliable systems for staff to manage content and requests efficiently.
- Growth-Ready Infrastructure: Scalable technologies designed to support expansion.
Impact
The transformation had a direct impact on LettingWeb’s performance. The revamped platform created the foundation for substantial business growth, leading to a lucrative deal with property giant Zoopla and cementing LettingWeb’s position as a leader in the online property market.
For LettingWeb, the project was more than a redesign – it was a springboard to their digital future. For Ping Creates, it was another opportunity to use technology and design to solve complex challenges and unlock growth for our client.
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