Sostratus Energy is redefining renewable energy with technologies that capture wasted motion on land and at sea. To showcase their breakthrough ViaGen™ solutions, communicate their sustainability mission and attract investors and partners, they needed a clean energy website that balanced technical depth with engaging storytelling.
The Challenge
The clean energy sector is crowded, and standing out requires both clarity and credibility. Sostratus needed a website that could:
- Clearly explain their breakthrough ViaGen™ technology for roads, heavy vehicles and marine environments
- Demonstrate real-world applications through case studies and project examples
- Provide a professional platform to engage investors and stakeholders
- Reinforce their ethos of “Business for Good” and sustainability-led innovation
The challenge was to balance technical detail with accessible storytelling – turning complex engineering into a compelling narrative.
Our Approach
At Ping Creates, we focus on creating digital experiences that connect innovation with audiences. For Sostratus, that meant developing a website that was clean, modern and visually engaging, with structured content designed for quick comprehension.
Our process included:
- Discovery & Positioning – Understanding the product suite and aligning the brand voice with sustainability values.
- Content Architecture – Designing clear navigation around key sections: Products & Services, Projects, About and Enquiries.
- Visual Storytelling – Using animations and imagery to demonstrate how energy can be harvested from roads, vehicles and marine motion.
- Engagement Tools – Providing straightforward enquiry forms, contact details and LinkedIn integration for investor and partner outreach.
The Solution
The final website became a showcase for Sostratus Energy’s ambition:
- Product Segmentation: Dedicated pages for ViaGen™ Light, ViaGen™ Heavy, ViaGen™ Marine, Energy Dashboard and Microgrid services.
- Project Use Cases: A dedicatesd section illustrating deployment examples and real-world applications.
- Corporate Storytelling: An section highlighting sustainability values, leadership and the company’s “Business for Good” ethos.
Investor-Ready Design: A professional, compliant site with clear contact points and enquiry pathways.
Impact
The Sostratus Energy site helped position the company as a serious player in renewable technology. Complex solutions were translated into engaging, easy-to-understand narratives, making it easier for potential partners and investors to see both the innovation and the impact.
With clear product pathways, compelling visuals and seamless enquiry options, Sostratus gained a platform capable of driving conversations with governments, corporations and communities worldwide.
For Sostratus Energy, the site became a catalyst for partnerships and growth in the renewable energy sector. For Ping Creates, it was another opportunity to use digital design and storytelling to accelerate innovation that matters.
Dreaming of a website that inspires investors, partners and clients?
