Singular Photonics is at the forefront of next-generation photon detection technology. To showcase their innovations and attract global partners, they needed a technology website that could explain complex technical information clearly, inspire investor confidence and position them as leaders in the photonics sector.
Ping Creates was excited to deliver a digital platform that would balance technical depth with accessibility, creating a science and technology website that inspires, informs and connects.
The Challenge
Singular Photonics operates at the cutting edge of photonics research. They needed a website that matched the scale of their ambition:
- Communicating highly technical innovations in an accessible way
- Highlighting real-world applications across industries
- Providing resources such as white papers, data sheets and publications
- Strengthening credibility with potential partners, researchers and funders
- Act as a recruitment platform for world-class talent
The challenge was to design a digital identity that could bridge deep technical content with an engaging, professional user experience.
Our Approach
At Ping Creates, we expertly translate complex stories into intuitive digital journeys. To connect with the client’s target audiences of scientists and commercial partners, we began with discovery sessions to understand the technology and the brand vision.
Our design and development focused on three key principles:
- Clarity – A clean site structure and clear top-level navigation made it simple for diverse audiences to find what they needed.
- Credibility – We built a professional, science-led aesthetic with bold visuals, technical diagrams and case-based applications.
- Engagement – Dynamic elements, including an animated photon-inspired sting on load brought the brand’s story of speed, light, and energy to life.
The Solution
The resulting website became a hub for information and outreach:
- Immersive Landing Page: Introduced the mission “From Light to Insight,” supported by engaging visuals.
- Technology & Products: Detailed pages explaining SPAD sensors, algorithms and product offerings.
- Applications: Industry-specific sections for scientific research, imaging and medical use.
- Resources & News: Downloadable white papers and datasheets, latest publications and updates to reinforce expertise.
- Careers Hub: A dedicated section for recruiting top talent to support growth.
Featuring accessible design across mobile, desktop, and tablet devices, every detail was designed to inspire confidence.
Impact
The site launch coincided with Photonics West, the world’s largest optics event, where Singular Photonics showcased their revolutionary technology.
Outcomes included:
- Secured investment and client leads including Panasonic and SONY.
- Average session duration of 4m 22s, demonstrating strong user engagement.
- Growth in new users across direct, organic search and social channels — validating the SEO strategy.
For Singular Photonics, the site became a stage for their breakthrough technology. For Ping Creates, it was proof of how deep scientific concepts can be transformed into clear, engaging digital experiences.
Dreaming of a website that makes complex information clear and engaging?
