When Equinor, one of the world’s leading energy companies, needed to modernise its offshore safety induction, they partnered with Ping Creates. Their dream was simple but ambitious: move the conventional classroom induction process online and still deliver a compliant, informative, immersive training experience for every crew member heading offshore.
The Challenge
Offshore environments are high-risk, and inductions are critical. Traditionally, Equinor would run these vital safety inductions in-person at a specific location. But this kind of training was:
- Time-consuming and costly.
- Delivered through static documents and presentations.
- Difficult to scale across a global workforce.
Equinor needed a digital induction platform that could:
- Communicate complex safety protocols clearly.
- Engage a diverse workforce with varied digital literacy.
- Work across multiple devices, anywhere, anytime.
- Standardise compliance for thousands of personnel.
Our Approach
At Ping Creates, we transform complex information into clear, engaging digital experiences. Working closely with Equinor, we mapped the full induction journey, identifying opportunities to use interactive storytelling, scenario-based learning and gamified elements to enhance engagement.
Key steps:
- Discovery & Requirements: Workshops with Equinor to align on compliance and training goals.
- UX & Wireframing: Designed intuitive navigation to guide learners seamlessly.
- Interactive Content Development: Combined gamification, animations and 360° simulations to replicate offshore scenarios.
- Testing & Deployment: Optimised for accessibility, global use and alignment with international safety standards.
Using our expertise in app and web development, we built a robust, scalable platform underpinned by secure databases and modular architecture for future updates.
We started with a discovery and UX strategy phase, mapping out every user interaction and technical requirement. Then, working closely with the Attis Fitness hardware team, we followed an agile framework that kept stakeholders involved at every stage.
The Solution
The final product was a fully interactive online induction platform that redefined offshore training:
- Immersive Learning – Simulated offshore environments and decision-making scenarios.
- Multi-Platform Access – Available on desktop, tablet and mobile for global accessibility.
- Engagement-Driven Design – Use of gamified tasks and progress tracking to maintain attention.
- Compliance & Consistency – Standardised training that met Equinor’s rigorous safety standards across regions.
Impact
By shifting from a classroom setting to an immersive digital experience, Equinor streamlined its induction delivery while upholding its culture of crew safety. The platform allowed new staff to arrive offshore better prepared, more confident and more engaged.
The initial aim was to process 250 UK-based users in a year. However, the new system smashed that goal, successfully delivering the induction to 430 new contractors in just two months.
For Equinor, the project wasn’t just about meeting compliance – it was about setting a new standard for how safety training could be delivered in the energy sector.
For Ping Creates, it was another opportunity to combine technology, storytelling and human experience to deliver impact where it matters most.
Dreaming of an e-learning platform that informs and engages?
