Sumerian

Brief

Selina worked alongside the Family Advertising Agency to create this fantastic short film for Sumerian. The goal was to provide a supplementary animation that would inform and educate the viewer about data analytics and the performance of businesses based on their I.T systems and processes. The short film needed to give an insight into what Sumerian offered in a warm, professional and clear way. 

Action

First, we developed visuals and ideas in script form to go alongside the VO script. We then created an animation using entirely 1s and 0s to build pictures about data and analytics. Each 1 and 0 was animated separately!

Results

Sumerian were delighted with the result as it had been an ongoing project until we stepped in to help. The short film was on the homepage of their website as an introduction to their brand and was used at events and conferences.