Colin Prior Photography

Brief

Colin Prior a distinguished Scottish photographer, wanted a website to showcase the images from his world travels. Additionally, he wanted to create a platform to allow customers to purchase his work online.

Action

We built a stylish online space which sold the Colin Prior brand. We used full screen sliders containing responsive portfolio images with single click navigation to reach key website pages. A crucial element in maintaining customer engagement today.

We also integrated a bespoke framing module for customers to visualise their selected photograph in a frame style, with an integrated e-commerce solution to facilitate sales transactions.

Result

This design heightens the visual experience for visitors, while also promoting Colin Prior and his work to a national and international audience.

The new showcase site has fundamentally improved overall performance in online space, with a 54% increase in all users and a further 58% rise in new users contributing to a 30% increase in page views.

“Creative web design and support are crucial to my business and PING has delivered both seamlessly since the site’s launch over two years ago. Their online expertise has allowed me to fulfil my customer’s expectations which has always been my primary goal.” – Colin Prior