Belhaven Black

This promotional site for Belhaven Black is a great example of Ping using the right technology to meet the brief, on time and under budget.


Because the site was accessed via a QR tag printed on bar fonts customers could enter an online competition in a single touch via their mobile.

However, we didn’t want desktop or tablet users to have a mobile specific experience so we looked to the latest design and coding standards for the answer.

Fluid Design

That answer was a fluid design and works because it’s aware of the device currently viewing the site, loads the correct styles then scales and formats everything on screen for the best user experience.

It’s a neat solution, reducing the time to develop and the cost to the client.




Website, Fluid Design, Content Managed


2012 – 2014

Portfolio Tags: