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Belhaven Black

Design, Development, Website

Belhaven Black

Brief

Belhaven wanted a website to promote the launch of their latest product – Belhaven Black. The design needed to be bold and distinctive, just like the product! They needed the website to maximise customer engagement using the latest technology and improve overall data capture. The client also wanted to include the use of a regulatory page to ensure site visitors were of the legal drinking age, additional information on the product, tasting notes and Belhaven’s heritage in brewing.

Action

Our creative solution focused on the need to promote Belhaven’s latest stout in an innovative way – so we created an AR enabled ‘beer tap’. On their device, customers simply scanned the tap to see the new responsive web site. To further boost engagement we integrated social media feeds into the Belhaven Black website and drive traffic.

Results

Our website for Belhaven provided the perfect landing site for their new beer and the use of Augmented Reality as a call to action meant customers were intrigued. This portrayed Belhaven as an innovative tech friendly company, ultimately differentiating them from the competition.

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