Abertay University – Whitespace

Brief

Abertay University wanted an app that would engage and inspire seventeen to twenty-five-year olds on their next step in further education.

Action

The app encouraged users to explore their personality and interests and asked a simple question ‘What excites you most?’. The app highlighted subjects the young people may never have considered pursuing and with the in-app ability to call, email or share results on social media, it started a conversation about their choices.

Results

The core result for Abertay University was that the app created a more personal interactive approach to its users, differentiating it from other formal approaches such as university prospectuses.

By tailoring to each individual user’s personality and interests, the app made them feel listened to, encouraged them to investigate their options and get in touch with Abertay University.

The Abertay University app was the most successful of its kind in Scotland.