Why Should You Join Team Ping?

Ping Creates connects clients with audiences and customers through inspiring animation, dynamic websites, captivating games and innovative apps.

Our award-winning team of marketers, designers, animators, writers and software developers are passionate about combining their skills with cutting-edge technology to serve our clients’ vision and enliven brands. We all love what we do— making work that gets the results, engages the brain, tells heartfelt stories, and tickles the funny bone— and we love putting our clients first.

With 25 years of experience and a whole host of awards to our name — from BAFTAs and Royal Television Society Awards to the Eventit Digital Games Award— we’re one of Scotland’s leading creative studios.

This year, with more of our own IP and games appearing on the App Store and Google Play, we are establishing a games publishing arm. We are looking for a Marketing Executive to join the team to focus on this emerging side of Ping Creates’ business together with promoting the company’s service work offering.

Position: Marketing Executive / Senior Marketing Executive hybrid working

Company: Ping Creates

Location: WFH / CodeBase Stirling, FK8 2HX

Contract: Full Time – Permanent

Salary: £26K to £32K depending on experience (NEST pension after 3 months service)

Hours: 35 Hours per Week (flexible start and finish time)

Start Date: Immediate

Closing date: 22nd April 2024

Role Overview

The successful candidate will be in charge of maintaining Ping Creates’ profile; take the lead and contribute to the delivery of marketing services and projects for the company’s broad range of clients and internal IP; have the opportunity to apply their knowledge, skills, and creativity to all aspects of the marketing mix.

They will be in charge of attracting website and App Store traffic and converting that traffic into new leads – including marketing-qualified leads – for the business through calls-to-action, landing pages, and lead generation content supported by the senior creative. They will be working with and supported by the CEO to nurture those leads to close into customers and increase sales.

They will optimize Ping Creates’ marketing automation and lead nurturing processes through email, content, and social channels.

They will establish closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refine our processes to maximise customer conversion.

Experience and Skills

The successful person in this role needs the following experience and skills:

  • Proactively manage marketing projects, timelines and budgets.
  • Brainstorm ideas for new projects and campaigns.
  • Contribute to strategic marketing planning, shaping content strategy, target audience definition, and key personas.
  • Be hands-on with delivery of marketing campaigns across a range of channels.
  • Track campaigns progress and use data to deliver improvements and solutions.
  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
  • Collaborate with teammates to maintain a consistent brand voice and message across all paid programs.
  • Work with the creative team to generate compelling copy for both online and offline use.
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates to social media marketing, attribution, and programmatic media buying.

The perfect person will have:

  • Experience within a fast-paced marketing role, delivering multi-channel marketing campaigns.
  • The ability to come up with creative campaign ideas that deliver great results, underpinned by an understanding of who a game or service is for and how to reach them.
  • An excellent grasp of social media platforms and scheduling software.
  • A working knowledge of the games industry: a wide range of knowledge of different games and platforms in relevant genres, and the ability to keep up to date with latest trends.
  • An analytical mindset, comfortable with analysing information, reporting, and managing budgets.

Preferred platform experience:

  • Social media scheduling, automation and profile management (e.g. HootSuite)
  • CRM Platform (e.g. HubSpot)
  • Email marketing and subscription management (e.g. MailChimp)
  • Advertising platforms (e.g. Google Ads, App Stores, YouTube)
  • Project management software (e.g. Microsoft Project, JIRA, Teams)
  • Data reporting and analysis (e.g. Google Analytics, Unity Insights & Analytics)


In addition to the skills and experience we need, we are looking for a candidate that can demonstrate and work to the behavioural competencies displayed below:

  • Deciding and Initiating action
  • Persuading and Influencing
  • Delivering results and meeting customer expectations
  • Entrepreneurial and commercial thinking
  • Adhering to principles and values
  • Writing and Reporting
  • Presenting and communicating Information
  • Achieving personal work goals and objectives

How do you apply?

At Ping Creates,  we strongly believe that diversity is a tremendous asset in every part of life, including business, and that no one should be held back by their background or culture. It is our responsibility to ensure that our team reflects this by being diverse, inclusive, equal and fair. If this resonates with you, then we want to hear from you.

We hire by posting a job description on our website and other online job boards, asking applicants to complete an application form with specific role-related questions, and to submit a tailored CV.  Initial shortlisting is done by anonymised application form. When we shortlist, we give people a chance and overlook less than perfect academic performance or gaps on CVs, as we know that structural inequalities, mental health challenges and family considerations can be unfairly held against people. We then conduct a panel interview, part of which will involve hearing how you would deal with certain scenarios that might arise in the role.

Successful candidates start a 3 month probationary period during which we encourage open communication to ensure that we do everything we can to set you up to succeed in the role.

Closing date is 22nd April 2024

You can apply now at Indeed.

No agencies please.